Welcome to FitByKam!
At FitByKam, the approach is centred on empowering you with clarity and confidence in the overall process towards achieving your goals. Your progress is the sum of many contributing parts!
The aim is to ensure you have an understanding of all the factors that help you improve, going beyond just the technical stats and data. I’ll unravel the ’whys’ and ‘hows’ behind these aspects, making the complex parts of the journey accessible to all. The process in all the services is as informative as it is technical.
The world of endurance sports can sometimes feel overwhelming, especially for anyone just starting out. It’s also equally challenging for those looking to take their journey and performance to the next level. How do you go about it? What are the key difference makers and which are most relevant to you? Where do you invest your training time and budget? How do you piece it all together and balance working towards your goals with work and life? These are just some of the questions that circulate in our minds. When we’re working together, I encourage you to ask questions, discuss your worries, and to actively engage in your own development so that you grow in confidence as well as fitness and readiness to achieve your aims.
Coaching, bike fitting and running analysis are bespoke and tailored to you. Studio sessions include key physical, gear and kit assessments to understand the full picture and provide holistic advice, so we make the right adjustments, while also taking the time to understand your unique needs and goals for a comprehensive approach.
The Connected Viewpoint
As an Ironman certified triathlon coach, certified cycling and running coach, swim, bike and run biomechanics specialist, bike fitter and run analyst, expertise in all these areas enables a joined-up view of the factors that contribute to your progression. I’ll explain the science and reasoning behind the guidance so you participate in the process. The goal is to transfer the knowledge to you, so you approach your training and performance from an informed perspective.
Our bodies are not simple mathematical equations that can be solved by plugging in numbers. Each of us is unique, with our own set of specific strengths and needs.
Calculators, algorithms, forums, tutorials… yes… they’re all out there… and tempting us with quick fixes. But there's so much more to consider beyond the narrow view of numbers and generic advice. They fail to capture the nuances that make you, well... you! And although sometimes only slight, these nuances make big differences in how adjustments should be personalised.
Working together is built on ongoing conversation and understanding, not just data. It’s an open, human process that brings clarity and confidence in making decisions that are truly right for you. You’ll always have space to ask questions, sense-check choices, and adjust course when those curveballs come along.
Spending the time understanding and personalising all the options available for you and your specific needs is where the real magic is. It’s the key to providing the honest and impartial guidance that will take you onwards to your goals and beyond!
Where to Begin
Whether you’re looking for coaching, bike fitting, running analysis (or all three!) for your season, goals or key endurance events, get in touch and tell me more about where you’re at on your journey and where you hope to get to.
I work with the full spectrum of the continuum - absolute beginners right through to the experienced racers. No matter your starting point, we’ll work together so you know how best to move forward.
Anything is possible!
My Journey
First off, being a coach isn’t about the athlete I am - it’s about the athlete YOU are and what you want to acheive! But here’s a little background…
As a long-time triathlete, cyclist and runner myself, I’ve competed across a wide range of events and disciplines, including:
Qualification for the GB Age-Group Team 🇬🇧
Triathlons and duathlons, including both long and short-course, and road and off-road racing
Cycling time trials
Ultra endurance rides
Mountain tours
Road, trail and cross-country running events and races
I’ve also ‘Everested’ on my bike, which involves climbing the height of Mt. Everest in one continuous ride, and recently ran up Alpe d’Huez 🏔
Of course, like everyone, I started as a beginner! Everyone who achieves anything begins somewhere! I know the challenges and uncertainties that come with getting started as much as I know the options and actions available to enhance performance. I also know what it's like to balance endurance goals with everyday life, family and work.
Even more importantly, it’s what I’ve helped others achieve that’s truly reflective of the work here at FitByKam. Working with complete beginners to advanced athletes, it’s been amazing to see how people have gone on to achieve and exceed their goals with the right focus on the right areas, while they also learn so much about the process and journey along the way. You can read about some of those experiences on the testimonials page.
One thing I’ve seen consistently is that where you are now does not determine where you can get to. It’s more than just the events we complete - the path to these accomplishments is equally as thrilling… and challenging! Embrace and enjoy the journey. When you cross those finish lines, it’s the result of everything that took you there!

